Ordnance Survey has officially launched its re-branding of the famous OS maps. This new campaign is being rolled out in three parts, with the new Outdoor Leisure (OL) range available this month, closely followed by the remainder of the OS Explorer range and finally the Landranger collection later this year. Outdoor adventure specialist Above and Beyond is among the first to offer these stylish new maps.
OS maps are instantly recognisable by any outdoor enthusiast, with their traditional colour coding and characteristic British style. However, this latest re-branding aims to improve all aspects of their well-known image. For starters, the new OS maps feature a completely redesigned logo and cover photos from the highly popular Photofit competition.
What’s more, while OS has remained true to its traditional paper map values, it is simultaneously venturing into new territory by offering a mobile download for every area covered by the map. OS customers can then plan their electronic route on their Android or Apple device, however, it has been conjectured that because this feature can only be accessed via the OS Maps official mobile app, it will limit its accessibility. That said, the app benefits from storing data locally, which is useful for users who want to access information in remote areas.
The OS rebranding also sees an increase in price – the first in over a decade. This move is largely justified by the new and improved aforementioned features. This too, however, has garnered some criticism, with some critics asserting that you are effectively paying twice over to access your digital data. This is because you have to pay more initially, then, if you opt for an alternative (more suitable digital option) rather than the official OS app, you will have to purchase the map data again in your chosen format.
Founded in the 1700s, OS products have been a mainstay of British outdoor exploration for centuries. And, all things considered, whatever your stance on the OS rebranding, there is no denying that it is a substantial development for the agency.