Vlogging is essentially the evolution of blogging. Before vlogging, people most commonly used to share their thoughts and opinions on their blogs. While blogs were in the form of articles; vlogs on the other hand are in the form of videos which is hugely more personal and entertaining for their readers.
The first ever vlog was created in the year 2000, and was uploaded by the vlogger on his own blog. As there was no video hosting platform at that time, it was definitely not easy to start vlogging. People back then enjoyed vlogging but didn’t have the technology and tools readily (nor easily) available to do it in any serious way. They certainly didn’t have any free video hosting platforms like YouTube or DailyMotion. Nor did they have easy-to-use cameras or simple video editing software. In short it was not easy to vlog consistently until relatively recently.
As years passed the technology and tools improved. In the year 2005 YouTube was launched, which allowed anyone to host videos for free. Prior to this monumental moment, hosting videos was a big problem for vloggers or video creators in general. Video hosting companies were charging on per view basis, so as your video became popular; your costs increased. So it was not that profitable and thus not motivating to create really great videos. However with the dawn of YouTube, this video hosting problem was solved for vloggers. This plays a big part as to why YouTube was the fifth most visited web destination just six months after launching.
In the beginning
Technically people have been vlogging since 2000, but the real beginning of vlogging was in 2005 when YouTube was launched. YouTube allowed users to upload videos completely free of charge. So many people started uploading many different videos focused on wildly different topics. Some shared (for example) how to cook, while others began simply sharing their lifestyle and daily activities.
With vloggers garnering regularity after the launch of YouTube, many started to upload daily vlogs about their life consistently — and people loved watching these. Such daily vlogger’s quickly became “YouTube stars” in a very short amount of time. One of these early pioneers was Bree A.K.A Loneygirl15, she started posting daily vlogs about her life in 2006 and in a very short amount of time she was essentially considered a celebrity. Practically the whole internet was following her. These powerhouse vloggers didn’t have any idea that sharing their daily lives on YouTube would make them a celebrity, nor that vlogging would turn into such a media goliath.
As time passed, people got more and more addicted to subscribing to vloggers and their regular content. The demand for vlogs in every category was growing at an insane rate. Everybody was loving the format of vlogs as they were more personal while simultaneously being more entertaining. More and more vloggers were now acquiring thousands and thousands of subscribers on their YouTube channels.
This clearly showed that vlogging was being adopted by the public as a new form of media (both as consumption and creation). This sent a signal to the large, traditional media companies and brands about the marketing potential of vlogging. They were seeing these vloggers with huge audiences, and saw a really great opportunity for marketing their products. For vloggers, this was a really positive thing, as YouTube had not yet launched the partnership program and they did not have any other significant source of income. Most of the vloggers at that time were vlogging simply as hobby as opposed to a genuine business, since no realistic income could be generated at that point in time and both vlogging cameras and editing software were still relatively expensive.
After vlogging was adopted by the public at large, in the next few years it became a global phenomenon. Many vloggers became international superstars and started making millions of dollars simply by filming their daily life and sharing it with their audience on YouTube. Vloggers like MKBHD, Lilly Singh, PewDewPie, etc. are now international superstars — each having tens of millions of fans all around the world.
It was a real global explosion, because in just a few years these vloggers with a handful of subscribers became international superstars. Let’s take an example of Lilly Singh a.k.a iiSuperwomanii, she started creating videos in 2010 and in these five years she has gained over 11 million subscribers and over 1.6 billion views. She reportedly earned over $7.5 million alone in the year 2016. Pretty impressive for a vlogger!
There are many other vloggers who became insanely popular in the early 2010’s like Roman Atwood, Jenna Marbles, BFvsGF, etc. They all are simply creating videos of their daily lives and making millions of dollars at the same time. Wild.
Mass Media Adoption
Vlogging continued to be adopted by the general public at large, with media companies finally getting a realistic idea of the mammoth marketing power of vloggers. But in the early 2010’s they were still skeptical about wholeheartedly using vloggers for promoting their huge brands/companies/products. They were not so sure that vlogging would last long and thought it as one of those fads, set to fall next season.
But time has only proved that vlogging is an innovative entertainment concept that is disrupting the media industry completely — longterm. In the early 2010’s as the world was observing vloggers like Roman, Lilly, etc. acquiring millions of subscribers and billions of views, companies finally realized the insane power of vloggers.
This is how “brand partnerships” began – basically brands sponsoring vloggers in their respective industry. Such adoptive brands also started to give away their products to vloggers for free so the vloggers would feature their products in their vlogs and review them.
The mass media adoption was a really great thing for vloggers too, as they can now pursue vlogging as a career instead of a hobby. These days vloggers have many monetization options like YouTube partnership program, brand partnerships, affiliate marketing, etc. And it’s totally viable as a legitimate career.
The beautiful past of vlogging shows us only one thing – The growth of this medium is going to speed up and be bigger with zero signs of stopping. And with tools and technology these days improving at a crazy fast rate, it is only becoming easier to create vlogs. So this is the perfect to time start your own vlog. The future for vlogging is very bright indeed.